Streaming music service Spotify is going visual. The company on Monday announced they’re getting into the video business by launching a pair of video advertising products targeting a slice of its 30+ million free users around the globe.
The karaoke mode could also be an extension of the real-time lyrics feature that Spotify. To music offline for up to 30 minutes. Users to maintain a hands-free experience. The second type of ad is the one getting the most attention today as it allows mobile users to watch a 30-second commercial in exchange for 30 minutes of ad-free listening. Spotify has signed on a.
The new Spotify ads come in one of two different flavors. First, brand partners can buy 15- or 30-second “takeover” ads that target desktop users. Video ads for desktop will only be shown if the desktop client is in view – otherwise, a normal audio ad would be played instead.
The second type of ad is the one getting the most attention today as it allows mobile users to watch a 30-second commercial in exchange for 30 minutes of ad-free listening.
Spotify has signed on a number of high-profile brands for the new video ads including Coca-Cola, Ford, McDonalds, NBC Universal pictures, Target and Wells Fargo.
Specifically, the ads will be shown to what Spotify calls a “highly engaged” audience – those that spend an average of 146 minutes a day (or more) listening across multiple devices. The ads will only be shown to users in six markets for the fourth quarter: Germany, France, Spain, Sweden, the US and the UK. Spotify plans to expand the campaign globally next year.
No word yet on how much Spotify is charging advertisers for the spot but regardless, the market for video ads in general is massive. According to eMarketer, US advertisers are expected to spend $1.44 billion on video ads for mobile devices this year.
Now Read This…
Related Reads
Effective as of August 22, 2019
PLEASE READ THESE TERMS CAREFULLY AND IN FULL. THEY CONTAIN CERTAIN CONDITIONS AND RESTRICTIONS ON THE AVAILABILITY AND USE OF THE PREMIUM 3 MONTH TRIAL OFFER, INCLUDING WHAT HAPPENS AFTER YOUR FREE TRIAL PERIOD ENDS.
Introduction.
This Spotify Premium 3 Month Free Trial Offer (the “Premium 3 Month Trial Offer”) is made available by Spotify (as defined in the Spotify Terms and Conditions of Use (“Spotify Terms of Use”).
The offer.
The Premium 3 Month Trial Offer entitles you to access Spotify Premium - a form of Paid Subscription, as defined in the Spotify Terms of Use, (the “Spotify Premium Service”):
(A) for an initial three (3) month trial period (the “Free Trial Period”); and
(B) without charge,
from the moment that you activate the Free Trial Period by submitting your payment details.
By submitting your payment details: (i) you accept and agree to these terms and conditions (the “Premium 3 Month Trial Offer Terms”); and (ii) acknowledge and agree to the Spotify Terms of Use. Any information that we may collect and process under this Premium 3 Month Trial Offer will be done in accordance with the Spotify Privacy Policy.
Duration and cancellation.
Spotify reserves the right to modify or to earlier terminate this Premium 3 Month Trial Offer at any time and for any reason. After such time, Spotify shall not be obligated to redeem any further attempts to take up this offer.
After the Free Trial Period, you will automatically be charged the then-current monthly price of the Spotify Premium Service and the payment method you provided will automatically be charged that amount unless you cancel prior to the end of the Free Trial Period.
To cancel, you must log into your Spotify account and follow the prompts on the Account page or click here and follow the instructions.
Spotify Ad Free Pc
Eligibility.
In order to receive this Premium 3 Month Trial Offer, users must satisfy the conditions listed at (A)-(C) below (each an “Eligible User”). You must:
(A) be new to the Spotify Premium Service. If you have subscribed to either the Spotify Premium Service or Unlimited service or have taken a trial or introductory offer previously, you are ineligible for this offer;
(B) provide Spotify with a valid and current payment method. Neither prepaid cards nor Spotify gift cards can be used as a valid payment method for this offer; and
(C) pay for your Spotify Premium Service subscription directly to Spotify and not through a third party (e.g., not through a cable or telecommunications provider).
Spotify 30 Minutes Ad Free Lyrics Music
Eligible Users may only redeem the Premium 3 Month Trial Offer once - previous users may not redeem the offer again. The Spotify service may not be available on certain personal devices.
Lyrics For Spotify
Contracting Entity:
Spotify USA Inc.
4 World Trade Center, 150 Greenwich Street, 62nd Floor, New York, NY 10007
USA